Beauty and leaflets go hand in hand

Our visual senses are a crucial part of the beauty industry. Leaflets give businesses a chance to highlight their offerings and demonstrate capabilities. In addition to supplying the reader with descriptive text, a leaflet allows the business to advertise their services and prices, helping to inform the reader.

Leaflets help send the perfect message

Business leaflets give you more room for information and branding than posters, but unlike booklets they are not too long. As a result, you are not in danger of boring your reader with too much information.

Leaflets can be used in many situations

Do you want to do a door-to-door mail campaign? Leaflets are an excellent marketing tool for this type of promotion because they are small, so the cost is lower. Additionally, leaflets are easy and accessible, they will not look out of place in your business, at your reception or waiting area, and are easy to post.

Develop and reinforce your brand

Beauty is a competitive industry, so establishing and maintaining a strong brand identity is essential. You can use a leaflet to maintain that identity by incorporating brand colours and fonts. As your leaflet will likely be widely distributed, branding will be an essential component of its success.

Leaflets are a cost-effective marketing tool

Keeping up with the latest products and equipment in the beauty industry can be expensive, so it is important to save money wherever possible. Leaflets are a cost-effective marketing method. Although printing leaflets is generally inexpensive, it is also important to ensure you are printing your marketing material with a quality-focused and reputable printing company. Cheap leaflets will undermine your branding efforts.

Connect with potential customers

You can provide enough information in a leaflet to engage your audience, but it is important not to bore them at this point. Use this opportunity to direct them to a larger source of information. Provide your customers with a URL or a QR code to let them know you are online.

An effective leaflet may have a long shelf life

People who attend beauty salons regularly, and those who attend only as a treat, will often keep a leaflet handy, such as on their fridge or in a drawer, because it provides information that is accessible, tangible, and convenient. Beauty is a personal service, and your audience will appreciate having something tangible to hold onto when choosing a treatment.

A quality, professional and appealing leaflet on the doorstep may not be thrown away, but instead filed away for future reference. If you get the message right, the recipient is likely to keep the leaflet or pass it along to someone who might need your service.

It can offer a measurable marketing tool

You can measure the impact of a leaflet in a number of ways. This is harder to track than digital aspects of a campaign, but it can be done and it can give you a good indication of performance.

• Ask the customer how they heard about you.
• If you have included a coupon or discount code, track its usage both in-store and online.
• Include a link to a custom landing page so you can track visits.
• Invite people to follow your business on social media or sign up for updates.

Leaflet printing options for beauty businesses

Leaflets are a cheap and effective way to get your message across and promote your business. Here at Print Ready, we offer folded leaflets in a range of paper sizes and folding options including half fold, tri-fold, gate fold and Z-fold.

We also provide full design support for beauty businesses across Ireland.

• 130gsm and 170gsm paper options
• Quantities from 250 to 20,000
• Full colour printing
• Double-sided print
• A4 and A3 flat sizes
• Multiple fold options
• Design service available
• 5 working day turnaround

Folding leaflet choices

Half fold leaflets

Folded in half like a greeting card.

Roll fold leaflets

Folded into three sections, commonly used for menus and promotions.

Z fold leaflets

Accordion-style folding where panels do not overlap.

Gate fold leaflets

Outer panels open like gates to reveal the centre section.

A4 roll fold leaflets are the most popular and fold down to DL size, ideal for distribution.

Conclusion

In today’s digital age, businesses often overlook the power of traditional marketing methods like leaflets. However, leaflets remain highly effective, particularly for local beauty businesses.

When designed well, they help increase visibility, attract new clients and strengthen brand recognition.

Get in Touch

Do you have a question about business leaflets or need advice on your best approach? Contact us at hello@printready.live or call (01) 858 1000.